Journalism Education in Changing Lithuania: Challenges Two Decades after Restoration of Independence
By Kristina Juraitė, Ph.D.
Associate Professor and Head of Department of Public Communications
Vytautas Magnus University, Kaunas, Lithuania
k.juraite@pmdf.vdu.lt
&
Eric Freedman, J.D.
Associate Professor of Journalism
Michigan State University, East Lansing, Michigan, USA
Fulbright Scholar, Vytautas Magnus University, Kaunas, Lithuania (August-December 2012)
freedma5@msu.edu
Paper presented to the Association for Advancement of Baltic Studies Conference,
Chicago, Illinois, April 28, 2012
Abstract
During Lithuania’s twenty-two years of independence, journalism education evolved dramatically from the rigid, theory-driven pedagogical approach of the Soviet era. However, journalism instructors and their institutions still face significant challenges in producing graduates who can become ethical and fair professionals with the skills essential for careers in a rapidly changing media environment. This paper begins with an overview of journalism education in Lithuania, including the early phase of the 1920s-1940s (First Republic) and the Soviet era, traces subsequent changes in journalism education since restoration of independence in 1990, and explores several major contemporary challenges confronting journalism education in the country today, including theory-based training, lack of sufficient facilities to teach applied skills, and the poor public image of journalists. For additional context, the paper also describes representative challenges facing journalism education in several post-Soviet countries that—in contrast to Lithuania—have not adopted pluralistic, market-based press systems and do not respect press freedom. The role of training and education of journalists seems to be of particular significance in bringing journalism students as close to practice as possible, at the same time allowing the analysis and reflection necessary for journalists to fully understand both the methods involved in reporting and writing, and the social impact of proliferating market journalism. The paper aims to show that despite regularly updated curricula, journalism education has trouble building more solid bridges between academia and the media industries, as well as preparing graduates for a more successful entry into a job-market.
Introduction
We are witnessing an emerging new media environment in Lithuania with converging communication technologies, diversified media channels, segmented media markets, and fragmented audiences. Communication processes that were quite homogeneous and dominated by national broadcasters, daily newspapers, and popular magazines, are transforming into a diversified media system with numerous media channels, modes, platforms, and publics. In the new media ecology, audience loyalty for a single channel is disappearing, while engagement in active, selective, creative, and critical media use increases. We see it in the constant ebb and flow of newspapers, broadcast channels, websites, and news portals, as well as changes in ownership and orientation of established media outlets. In addition, news organizations feel direct and indirect impacts from alterations of the national political and economic landscapes, the influence of media elites, and the out-migration of talented and ambitious young Lithuanians who thus become lost as media audiences. That complex picture of systems in flux creates new challenges for both news producers and receivers. Global and local transformations within the media also affect journalism practice and education.
In this media world shaped by commercialization and commodification of content, liberalization and marketization of media systems, universalization and democratization of media practices, and new forms of competition, it is essential to examine the role of journalism curriculum in training professional journalists.
University education plays a crucial role in developing critical thinking and providing future journalists with the analytical methods and skills necessary to address technological, market-driven challenges that influence professional performance. However, journalism training institutions face difficulties in addressing dynamic changes in the media world and are often criticized for failing to meet the needs and expectations of students and industry (Zelizer, 2004; Josephi, 2005; Tumber, 2005; Carey, 2007). This changing professional discourse of journalists, coupled with a crisis of norms and values such as objectivity, fairness, balance, ethics, and independence leave academics and practitioners in a contentious dispute about whether journalism education still matters. Criticism of journalism education that usually comes from media professionals has been increasing amid expanding challenges for journalism identity in such forms as tabloid journalism, alternative media and “citizen” journalism.
Since Lithuania regained its independence, journalism education has evolved dramatically from the rigid, theory-driven pedagogical approach of the Soviet era. However, journalism instructors and their institutions in Lithuania still face significant challenges in their efforts to produce graduates who can become ethical and fair professionals with the skills essential for careers in a rapidly changing media environment.
This paper begins with an overview of journalism education in Lithuania, including the early phase of 1920s-1940s (First Republic) and the post-World War II Soviet era, traces subsequent changes in journalism education since restoration of independence in 1990, and explores several major contemporary challenges confronting journalism education in the country today, including theory-based training, lack of sufficient facilities to teach applied skills, and the poor public image of journalists. For additional context, the paper also describes representative challenges facing journalism education in several post-Soviet countries that—in contrast to Lithuania—have not adopted pluralistic, market-based press systems and do not respect press freedom.
The role of training and education of journalists is particularly significant in bringing students as close to practice as possible while encouraging the analysis and reflection necessary for journalists to fully understand the methods involved in reporting and writing and the social impact of proliferating market journalism. The paper is aimed to show that, despite regularly updated curricula, journalism education has had trouble building more solid bridges between the academia and media industries, as well as preparing graduates for a more successful entry into the job market.
Historical foundations and three waves of influences
From the earliest days, intellectuals rather than trained journalists produced Lithuanian newspapers. The first, published in czarist times, were Aušra (1883-86) and Varpas (1889-1906) (Balkelis, 2009, 28). As Balčytienė, Nugaraitė, and Juraitė (2009, 449) observed, “During the twentieth century, the media’s structures, genres and styles followed the overall changes in the socio-political systems that shaped modern Lithuania.” Vaišnys pointed out:
In different time periods, the political systems, media and universities in Lithuania forced both journalists and students to acclimate: to think one way and work in another. Such systems failed to produce an open society but instead provoked underground rebellion (2009, 87).
The contemporary journalism curricula at Lithuanian universities and the pedagogical methods of their instructors evolved in the wake of three major sets of influence: As Vaisnys (2009) explained, formal journalism education and professional training began during the country’s initial period of independence between the two world wars, but with little financial or political support. It was a time of censorship and a restrictive media environment in which professors could be jailed or fired in retaliation for their lectures and when only “loyal journalists who worked for nationalistic goals (and political party press)” received government scholarships for foreign study (Vaisnys, 2009, 85). Thus institutionalization of journalism in Lithuania was a lengthy process. The first lectures in journalism were introduced at Vytautas Magnus University (VMU) in Kaunas in 1925-1926. It then took about two decades until a full journalism study program was set up. In 1941, VMU established the Department of Sociology and Journalism, the only place in the Baltic nations where journalism was included in the academic curriculum. In 1943, however, Nazi German authorities suspended journalism education at the university level. Apart from journalism education at the university level, there also were voluntary correspondence courses and opportunities for training abroad (Balčytienė, Nugaraitė, and Juraitė, 2009).
Similarly, formal journalism education was emerging elsewhere in Eastern and Central Europe after World War I, including Czechoslovakia, Romania, and Poland. Gross (1999, 148), noted, “Journalism everywhere in Europe, West and East, was practiced by intellectuals, academics, politicians, and those with varying degrees of talent for polemics, editorial writing, analysis, and some reporting.” Training, he continued, came primarily on the job, perhaps supplemented by professional associations rather than provided by universities,
The second major set of influences reflects the Soviet model of journalism and journalism education imposed after the U.S.S.R reoccupied Lithuania at the end of the 1940-1944 Nazi occupation. That model treats the press as a key weapon of propaganda, development of national identity, maintenance of national unity, and supplier of state-driven public education and information. To understand that model, it is helpful to briefly review its origins that predate the 1917 Bolshevik Revolution. Artutunyan wrote (2009, 65). “While Bolshevik propaganda demonized the czar’s secret police for its censoring function, the first thing the Bolsheviks did when they came to power was monopolize the press.” Under tight party controls, political dissent was rare for journalists (Androunas, 1993), who were members of the Communist Party elite. Even so, journalism educators and even some party officials acknowledged that rigid loyalty to authority would lead to lapdog, incompetent journalists whose propagandistic work would receive public scorn.
The first Soviet “school of journalism” opened in 1918 with lectures by employees of Rosta, the Russian Telegraphic Agency, but it left no significant impact because it shut down after only a few weeks (Mueller, 1998). The U.S.S.R.’s most prestigious program at Moscow Institute of Journalism, or GIZh, began in 1921. Given innate conflicts between the party mandate of Marxism-Leninism purity and professional standards for fact-based reporting, GIZh struggled with “accepting ideologically sound students and admitting competent ones” (Shafer and Freedman, 2007, 19). Journalism curricula across the Soviet Union curricula concentrated on socialist ideology and Marxist-Leninist theory, creating a press system to build and sustain a socialist society, economic reformation, and educating the new socialist person. And as Hopkins (1970) writes, journalism education on an official level minimized class and ethnic origins, while the education, selection, and promotion of journalists was intended to contribute to a uniform, manageable, and obedient press system.
Even so, journalism education in Soviet-era Lithuania was not identical to that in other parts of the vast Soviet empire. For example, courses in journalism programs were taught in the national language, Lithuanian, and “significant time was devoted to learning the proper usage of the native language, studying Lithuanian and foreign literature, philosophy, logics, Lithuanian and world history, and other similar subjects (Balčytienė, Nugaraitė, and Juraitė, 2009, 450).
The third wave of influence on journalism education and practices came from the West—Western Europe and the United States—and continues to have an impact on both curriculum and pedagogy. There are several major factors, most importantly that Lithuania embarked on a post-independence path to multi-party democracy with a pluralistic media system and a market-driven economic system—unlike many other former Soviet republics. As part of the transition, all state-owned newspapers were privatized (Hiebert, 1999) and the press rapidly desovietized and created a high degree of public trust (Krupavičius and Šarkutė, 2004). Another factor is the ripple effects of post-Soviet media globalization occurring in nearby countries where “ownership of large segments of Eastern Europe’s print media passed into the hands of foreign, largely Western companies” (Hollifield, 1999, 66). Foreign-owned media outlets in Lithuania remain few “but quite important,” according to Juraitė, citing Swedish-owned TV3, Estonian-owned news portal delfi.lt, and the Norwegian-owned free daily newspaper 15 min (2008, 128). Still another factor: Membership in the European Union, Organization for Security and Co-operation in Europe, and other multinational organizations has created pressure to conform to Western standards of freedom of information, transparency, diversity of news coverage, and media responsibility.
Meanwhile, Lithuania drew Western educators and professional trainers with assistance from the European Union, U.S. government, media development nongovernmental organizations, and foreign media companies. Foreign journalists had easy access to the country for news gathering and news dissemination. At the same time, its citizens had access to international news outlets, entertainment, business relationships, and travel. The picture has not been all rosy, however, as public trust in the media dropped. As Matonytė sharply cautioned, “The post-communist Lithuanian media freedom remains distorted by those aggressively seeking to dominate in the public sphere, without contributing to its pluralism and public-mindedness” (2009, 177).
Even now, more than two decades after the collapse of the U.S.S.R., such outside assistance continues. Recent examples include U.S. journalism professors teaching through the Fulbright program at VMU and Vilnius University (VU); European Union Agency for Fundamental Rights, Council of Europe training workshops for professionals and academics on media diversity; and guest speakers hosted by civil society and democracy-building NGOs such as Transparency International, .
Challenges to Contemporary Journalism Education
Contemporary journalism education is challenged by the twofold changes in media and academia, including commercialization and popularization of journalism, as well as massification and commodification of higher education. The country’s small news market make competitiveness among media outlets even more aggressive and vulnerable to the proliferation of popular and entertainment-type content rather than provision of quality and well-balanced news, analytical stories, and educational information (Balčytienė and Harro-Loit, 2009; Balčytienė and Juraitė, 2009). Unfortunately, professional journalism culture is too weak to withstand liberal media market pressures that concentrate on generating profits rather than serving the public interest.
Meanwhile, the Lithuanian higher education system also went through substantial structural changes (for example, limiting the number of places in universities financed by the state and increasing tuition fees for students unable to successfully compete for state-funded studies) to become more productive and profitable enterprises (Samalavičius, 2010). Taking into account these transformations in the media and higher education, it is important to shed light on current practices in the Lithuanian journalism curriculum.
Journalism education is provided at four national universities in the largest cities: Vilnius, Kaunas, Klaipėda, and Šiauliai. However, the universities differ in their journalism curricula. As this paper noted earlier, VMU introduced the first courses and later a curriculum were in the early 1920s, but journalism education was disrupted by the dramatic political situations of the first Soviet occupation in 1940, Nazi occupation in 1941-1944, and the second Soviet occupation in 1944-1990. VMU was closed in 1950 and reestablished in 1989, almost 40 years later. During the Soviet period, VU was the only place to study journalism; it initiated journalism training in 1949 and now has the longest continuous tradition of journalism education in Lithuania (Balčytienė, Nugaraitė and Juraitė, 2009).
Undergraduate and postgraduate degrees are offered in the Institute of Journalism (based in the Faculty of Communication) of VU and the Department of Public Communications (affiliated with the Faculty of Political Science and Diplomacy) at VMU. The Department of Communication at Klaipėda University (KU), provides only bachelor’s-level studies, while Šiauliai University (ŠU) offers professional degrees in journalism. In addition to journalism education, media and communication studies are available at all four universities, focusing on communication studies, international communication, public relations, book publishing, information management, and related topics. A similar trend away from focusing on core journalism skills—a trend that is also observed elsewhere, including post-communist and Western nations—challenges journalism training and the whole profession.
Apart from university journalism education, short-term professional trainings have been offered by t media companies, NGOs, and international organizations, including Lithuanian National Radio and Television, Lithuanian Journalists’ Union, Lithuanian Journalism Center, and Transparency International Lietuva. The focus of such trainings varies from subjects such as online reporting and editing to coverage of nuclear energy or elections.
Media professionals around the world have engaged in critical discourse about the role of journalism education. The main reason for disagreement between media educators and professionals related to the needs of future journalists: What is more important for a good journalist: technical skills or theoretical understanding of media systems, social processes, and professional ethics? As Zelizer (2004) points out in her seminal work of journalism education and scholarship, transition from trade school to academic institution has not been as successful as in other fields, such as law, history, political science, economics, and psychology.
Journalism curricula are designed to provide students with both theoretical knowledge and practical skills. However, as we mentioned earlier, combining theory and practice has always been an important challenge for journalism educators. In Lithuania, all journalism schools developed working connections to the media industry, either through student internships or other forms of cooperation including joint professional trainings and workshops. Compulsory internships are included it all BA-level programs, as well as VMU’s MA program in Journalism and Media Analysis.
At VMU, practical training is also incorporated into regular classes, such as creative online writing, audiovisual journalism, news reporting, and political communication and mediatization. Students receive training in professional skills in university newsrooms while producing news reports for online educational tools, including “Tvdu.lt,” “KaunasKitaip.lt,” university newspaper “Universitas Vytauti Magnim” university magazine “Sesija,” and university student radio “VDU Radijas.”.
Mosco (2009) argues that the future of journalism depends on the ability of journalists to mobilize efforts to protect their professional standards. Higher education plays a significant role in setting high professional standards. In a research project called Media for Democracy Monitor, leading news media representatives were asked about employment criteria and the importance of journalistic education (D’Haenens et al., 2009). The vast majority of the informants emphasized that both—journalistic experience as well as journalism education—are needed for successful employment. Nevertheless, available experience, inborn talents, and professionalism surpassed journalism education when compared in the context of job market needs. One national TV channel journalist argued: “If a person is a good journalist, actually, [education] is not a necessity. Often people from other spheres are better journalists than those, who graduated in journalism. It is more a matter of vocation rather than education” (Balčytienė and Naprytė, 2009)
Qualitative research compared normative and practical perspectives towards journalism education with a special focus on professional norms and values training and their implementation in media practice (Mažylytė, 2008). Both academics and professionals agreed on the key normative values needed in journalistic practice, including objectivity, fairness, accuracy, responsibility, independence, democracy, and humanism. These are the core values necessary to meet the standards of high quality and responsible journalism. On the other hand, a number of other skills were listed such as: persistence, confidentiality, creativeness, and informativeness. However, both groups of experts concluded that there is a contradiction between normative perception of journalism and media realities shaping journalism practices. The values are often too abstract and lead to different individual interpretations or even manipulations. To illustrate, one interpretation says the media may be considered as beholden to particular interests at the expense of democratic values, fairness, and objectivity, and whose journalists may be mere cogs in a machine controlled by the editors and owners.
Both groups of experts agreed on the need for professional values training in the curricula, integrating theoretical knowledge and practical skills training. The lack of practical training was particularly emphasized by the professionals, who complained that graduates have only a theoretical understanding but no practical skills. Technological innovations and changing news practices require a solid professional background as well as practical skills, including analytical and critical thinking.
Journalism Education Elsewhere in the Post-Soviet Realm
The collapse of the Soviet Union and dissolution of the Warsaw Pact in 1991 did not signal an immediate or automatic dismantling of established systems of journalism education and practice, whether in the fifteen former republics or in the formerly occupied states of Eastern and Central Europe. The mass media and the regime’s attitude toward the pass media evolved differently in each newly independent country, and that evolution usually was uneven, as in Lithuania. Freedom House (2011) evaluations provide indicators of how much—and how little—has changed in the former communist sphere and how vast the differences are among those countries. Excluding the three Baltic states, nine of the twelve former Soviet republics were “consolidated or semi-consolidated authoritarian regimes” in 2010, and all had grown increasingly authoritarian during the previous ten years; only Georgia, Ukraine, and Moldova were less autocratic. Beyond the borders of the former Soviet Union, the highest Democracy Score standings went to Bulgaria, Czech Republic, Hungary, Poland, Slovakia, and Slovenia.
This paper cannot provide an overview of journalism education in the twenty-eight other countries covered by the Freedom House report. However, it will provide some perspective on the Lithuanian situation by briefly describing challenges that researchers have identified confronting journalism education in three other former Soviet republics, Russia, Kazakhstan, and Latvia.
Russia
Media rights groups such as Reporters without Borders, Committee to Protect Journalists, Center for Journalism in Extreme Situations, Freedom House, and International Research & Exchanges Board have criticized deepening constraints on journalists and media organizations.). Based on interviews with journalism educators in Russia, one study (Antonova, Shafer, and Freedman, forthcoming) identified positive developments, including the spread of programs and specializations; modernization of instructional technology; closer links to professionals and industry; hiring younger instructors and researchers at universities; internationalizing journalism education ; and greater transparency in programs. That helps explains why journalism programs are more sensitive to student demands and attempting to conform to international standards of performance quality
At the same time, their study pointed out obstacles to reform, such as resistance from older professors who trained or worked in Soviet times; the historical traditional orientation of journalism curricula toward literature; financial pressures on universities and media industries; and ongoing governmental control over curriculum at many universities.
Such developments reflect attempts by academic communities to respond to perceived external pressures and demands. However, deep structural and philosophical sentiments exist within those faculties. Some professors have welcomed the de-ideologizing of the curricula, the strengthening of the theoretical components, and the renewed emphasis on teaching practical reporting and editing skills. However, others regarded the concept of objective reporting as alien (Gross, 1999) and have resisted drastic departures from sixty-year-old traditions (Antonova, Shafer, and Freedman, forthcoming).
Kazakhstan
In exploring the education and preparation of aspiring journalists, independent scholar Maureen According to Nemecek, Ketterer, Ibrayeva, and Los (2011), the journalism curriculum has changed significantly since independence, eliminating courses on Marxism-Leninism, propaganda, Soviet journalism theory, and demagoguery. There is now greater attention paid to practical aspects of the profession, legal protection for the press—and press freedom, despite the government’s poor human rights record. However, their survey of journalism educators found that it remains bureaucratically cumbersome to change or add to the curriculum, and the researchers said professionals complain that their university education failed to supply them with essential skills. Instructors have called for higher salaries, less paperwork, and stronger support for academic scholarship.
“Leaving the Soviet mentality behind has not been easy,” they wrote. “Privatization, the marketplace, competition, and new curricula to meet the needs of today’s students all pose special challenges to teachers trained in the Soviet system” (2011, 229).
Latvia
Like Lithuania, Latvia is a small state with a long history of foreign occupations, a short inter-world war period of independence, and a two-decade record of independence again. Likewise, its journalists underwent Soviet-era education that was long on theory and short on practice. Since independence, communication programs at the undergraduate and post-graduate levels have proliferated, according to Brikše, raising the question of “whether the large number of programmes is not a factor that can have deleterious effect on the quality of studies…and whether government financing is used sensibly is so many programmes receive subsidies” (2009, 106.). Her study also cites shifting student attitudes toward careers, with growing interest in entertainment media rather than news and analysis, coupled with the need for better professional engagement to help implement study programs and supervise learning outcomes.
Conclusion
Journalism training institutions have met with difficulties to address dynamic changes in media world and have been often criticized for not meeting the needs and expectations of today’s media (Zelizer, 2004; Josephi, 2005; Tumber, 2005; Carey, 2007). Journalists’ hanging professional discourse and the crisis of norms and values, such as objectivity, factuality, balance, and independence has kept academics and practitioners in a continuous dispute, whether journalism education still matters. On the other hand, the professionalization of journalism has been often questioned by people who believe that the best way to learn the craft is by doing journalism in a newsroom. As Zelizer (2004, 29) puts it, “journalism itself is composed of many contradictory people, dimensions, practices, and functions.”
As mentioned, the future of journalism depends on the ability of journalists to mobilize their efforts to safeguard professional standards (Mosco, 2009). Higher education plays a significant role for determining and maintaining high standards, and formal training and academic reflection on media performance are crucially important for formation of the professional identity of journalism.
Significant changes have taken place in Lithuanian media, journalism practice,= and education in the past two decades. In these times of global and local challenges—media diversification, journalism tabloidization, and audience fragmentation among them—university education plays an important role in developing critical and analytical thinking, and providing future journalists with the necessary knowledge and skills to deconstruct ongoing social and political processes that shape journalistic performance (Balčytienė, Nugaraitė, Juraitė, 2009).
Journalism education faces other significant problems in Lithuania, including reduced state funding, students’ efforts to combine studies and work to pay for their studies, increasing youth emigration, as well as still-scarce teaching resources, including technical equipment and software, the latest literature, as well as the desire to involve more professionals in teaching. Still uncertain are the long-term implications for journalism education from the continuing transnational media consolidations evidence in the Baltic countries and elsewhere in Europe.
Finally, journalism education—like journalism itself—must address the problem of weakening public trust. This is imperative for several reasons: students must believe that it worthwhile to invest time and money in journalism education for a career that is meaningful to themselves and society. Second, journalism educators must imbue their students with ethical and professional values that are of little use to untrustworthy media institutions. And third, the public and advertisers are unlikely to pay for news and information that is not trusted.
Thus maintaining and rebuilding public trust remains a challenge in Lithuania. Trust is a two-way street. Not only should the public trust the integrity, accuracy, and quality of its news organizations, but those news organizations should trust the public with information about their own operations and policies. A 2009 study of media transparency among five Lithuanian national newspapers concluded that Lithuania “is in the early development stage of accountability” compared to measures taken by many Western news organizations concerning correction of errors and ownership. It identified shortcomings among most of all of the five newspapers, including: printing corrections; publishing letters to the editor; disclosing ownership information; maintaining written ethics codes: policies on separation of editorial and business functions; guidelines on selection of stories; and meetings with readers (Transparency International Lietuvos Skyrius, 2009, 15)
Lithuanian journalism students, educators, and practitioners are not alone. A 2010 survey conducted in the European Union concluded that “trust in the media remains relatively fragile and limited.” Results varied among the 27 EU countries, it found that 52 percent of respondents overall reported that they tend not to trust the press—newspapers—as a source of information about European political matters; 45 percent tend not to trust television; 35 percent tend not to trust radio; and 41 percent tend not to trust the Internet (Eurobarometer, 2010, 14).
On the other hand, there have been positive changes in Lithuanian Journalism education, especially in the curricula, including compulsory and elective courses and attention to both normative standards and professional values. There is also expanding knowledge and training about contemporary issues; among them are the media and globalization, political communication, crisis and risk communication, and practical skills training. Internationalization of education through student and teacher exchanges on both BA and MA levels is another positive change that contributes to curriculum development and involves international partners in teaching and research. Active faculty engagement in national and international research is another objective to strengthen journalism education and provide students with relevant data on the country’s media and journalism situation, as well as involving students in research activities.
To withstand market-driven challenges and strengthen quality journalism education in post-communist countries, the following steps should be taken: 1) empowerment of young graduates with a solid background in professional journalism knowledge, values, and skills needed for the job-market; 2) curricula development with a stronger emphasis on hands-on learning; 3) better integration of journalism professionals into the university curricula via teaching, internships, joint projects, and curriculum improvement; 4) further promotion of internationalization to acknowledge and adopt good practices in journalism teaching and learning.
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APPENDIX: Institutions that provide journalism training in Lithuania
The European Journalism Training Association, with more than 50 institutional members in Europe, including VMU and VU, accepted the standards of journalism education (Tartu Declaration). A strong emphasis is put on training and education following normative understanding of the role of journalists who should serve the public by providing critical insight into political, economic, and socio-cultural conditions by strengthening democracy at all levels, by stimulating their own professional autonomy and accountability. Apparently, journalism education should strongly emphasize training for specific professional competencies such as critical reflection, analysis, assessment, and organization of professional work (Balčytienė & Harro-Loit, 2009). For more information, see http://www.ejta.eu/index.php/website/projects.